Stella's new look also featured in the fashion press. 'Work Your Magic' by wiggling your nose and see Wilbur pop up and get his bubble burst. We created a snapchat lens where you could be 'Stella-fied'. We gave them away to super fans when the game was released. WHERE'S WILBUR? ONLINE VIDEO from Hayden Rogers on Vimeo.Ĭonverse 'Worked Their Magic' and came up with these beauties. Fans had to 'Work Their Magic' and 'spot' Wilbur on King pages and in posts on Twitter and Facebook to win 50 gold bars to use in the new game. On social media we launched 'Where's Wilbur?'. Results: It was King's most successful ad since the launch of Candy Crush Soda (a bigger franchise).Ĥ5" TV BUBBLE WITCH 3 - 'DUEL' from Hayden Rogers on Vimeo. Stella the Bubble Witch is back! To showcase her amazing new aiming line, we came up with the campaign thought 'Work Your Magic' which was launched in an enchanting international TV spot.
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